The exhibition of Polish design will be presented at the largest design festival in Brazil, DW! Sao Paulo Design Weekend between 15th and 18th August 2013. The exhibition is the continuation of The Spirit of Poland initiative, started as an independent initiative of Polish designers. Its aim is to present the value and the potential of the dynamically growing Polish brand at the international forum.
The Spirit of Poland is the initiative of Polish designers and the founders of Polish design brands, that aim to show the potential of Polish design to the international forum. Through the cooperation of the designers, the institutions and media, it promotes Polish brands at strategic design events worldwide. The Spirit of Poland is a series of exhibitions and events that brings together a young generation of creators and where design becomes the element of promotion of Polish creativity. The cooperation results in promotion of Polish projects and culture, in the country and abroad, seeking development, innovation and business opportunities.
The key to selecting the objects in this year’s edition is the spirit and soul of material. The exhibition presents the relationship between the designer and their materials through a series of objects and materials that were the starting point for their creation. It includes handmade products, such as jewellery created out of coal – the result of a co-operation between young Polish architects with manufacturers, based on their knowledge and experience. On the other hand, it presents objects that were designed with the use of digital technologies, such as a laser plotter or miller. These examples include products made from sheets of steel or plastic. Their form reflects the designers' fascination with the material and direct relationship between the initial idea, a human hand and the material itself.
The Spirit of Poland exhibition has been co-developed by Monika Brauntsch from Kafti Design, the winner of the Polish edition of Young Creative Entrepreneur – Design and Fashion Award 2011, the British Council’s international award scheme.